As Christmas time approaches, people in the Louisville community are scrambling to put up their Christmas trees. While a majority of families have made the switch to artificial trees, some still keep the tradition of picking out a real tree.

Eight Saint Xavier seniors, Ford (“The Lorax”) Musselman, Charles Wiebe, Winn Scherer, Albert Gomez, Spencer Hyslop, Ryder John, and Everett Stropkay, are capitalizing on the holiday season’s industry by working at Ford’s Firs. This winter pop-up shop operates out of Haymarket on River Road and sells Christmas trees.

In 2022, Ford’s Firs’ inaugural year, they sold out of Christmas trees in less than a week. The team returned in 2023, and Ford’s Firs has doubled their inventory from 400 to 800 trees. Their process involves buying the trees wholesale from a farm in North Carolina called Bottomley Evergreens. They grow the famous Fraser Fir Christmas tree, which is widely considered the “Rolls Royce” of Christmas trees. They sell the trees to distributors all across the country and they are bought in three different sizes (feet): 6-7, 7-8, 8-9.

So far, Ford’s Firs has had much success this season. Their trees are selling out fast with still two weeks left until Christmas. So if you’re looking for the real deal, come on out to Ford’s Firs before it’s too late!